Monday, 13 June 2011

The secret life of second-hand clothes

So by now, I guess anyone living in the UK will have seen this ad for Cadbury's. If you haven't, or they don't show it where you live, I can recommend watching it now. As with all of Cadbury's ads since the gorilla-on-drums one, I don't really understand what this has to do with chocolate, or why it should make me want to buy it, but that doesn't change the fact that it's a brilliant short film exploring what really goes on in unattended charity shops/thrift stores.

I personally love the idea that these clothes, who have all been abandoned there for one reason or another, just getting up and having a bit of a boogie when everyone else has gone home. I can just imagine it happening in many of my favourite second-hand and vintage shops. I think that's mainly because once clothes have been worn by someone, they have a story to them. Sometimes it's good to know that story - maybe it was worn in a play, or at your great-aunt's wedding, or to the premier of Gone with the Wind - but sometimes, its history remains a mystery, and that can be just as exciting. What I'm trying to say is, when clothes are new, they don't really have a story yet, but once worn, they gain a life and character of their own, which I think this ad shows.

Unfortunately, it doesn't really make me want to buy the product. Ooh, I could just do with a bar of Dairy Milk right now...


LoveE ♥ said...

Oh I know what you mean, now I want it!!!

Megan and Justin said...

just found your blog and it's adorable! following now :)